Your IG bio is doing 60% of the work converting visitors into followers + DMs. The other 40% is your pinned content.
This audit checks if your bio is actually pulling its weight. 10 yes/no questions. Score yourself honestly.
Within 5 seconds of landing on your bio, can a stranger tell what you actually do?
If your bio reads as vibes ("dreamer · creator · tea lover") instead of clarity, the answer is no.
Does your bio name your dream client specifically?
e.g. "for female-led aesthetics businesses" beats "for everyone in beauty"
Is there a clear CTA in your bio with a specific verb?
"DM AUDIT for a free strategy review" is a CTA. "Apply below" is not.
Does your profile photo clearly show your face at thumbnail size?
If your face is small, partially obscured, or you're looking down — no. People buy from people they can see.
Does your bio differentiate you from other [PMU artists / aesthetics injectors / lash techs] in your area?
"Quality" and "experience" are not differentiators. A specific approach, framework, or angle is.
Is the link in your bio a single, clear next step (not a 12-link Linktree)?
If it leads to "everything you offer," visitors freeze. One clear link = one clear action.
Does your name field describe your role (not just your name)?
"Chloe O'Brien · Strategic SMM" beats just "Chloe O'Brien". The name field is searchable real estate.
Do your highlights signpost the visitor journey (about / services / results / next step)?
If you have no highlights, or highlights with random covers and unclear titles — answer no.
Do you have 3 strategic posts pinned to your grid?
Positioning + proof + value/strategy is the strongest pinned trio for service businesses.
Read your bio out loud right now. Does it sound like you?
If it sounds corporate, generic, or like a template — answer no. If you cringe slightly hearing it — definitely no.